It takes more than just being an experienced dentist to build your dental practice. Whether you are establishing control over your team, relating with your insurance company, or giving your patients memorable experiences, a lot is required to run a great dental practice.
We managed to reach some leading experts in the field of dentistry and asked for tips on effective leadership, teamwork, communication, work-life balance, and customer service amongst several other topics. Here are the takeaways:
No patient will accept treatments they don’t understand. When choosing the type of treatment options to offer, go for those that add value to your patients’ quality of life as opposed to the technical aspects of comprehensive treatment plans.
Investing in your team has far many benefits than you could imagine. A lot of times, you’ll see doctors and their teams frustrated because people have been placed in positions they have little or no knowledge in. it is also not uncommon for some professionals to continue doing things in the same way over time.
Hire your team for demeanor and take time to teach and train them accordingly as they are your assets. Also, tell them your top values and outline your expectations. It is teams that understand the practice’s objectives that perform well.
To maintain their relevance, your staff has to keep up with trends and this can only be achieved through investing in them. Although some people may argue that investing in your staff is a wastage of money, it is often what is needed to take your team to the next level. Enroll them for online courses, take them to conferences, lunches, and learns. You can also provide them with magazines and newsletters relating to your area of practice so they don’t stay in the dark.
The most successful dental practices are those whose communications meetings are efficient and effective. When a message is well communicated, every member is aware of what is expected of them. During these meetings, you can come up with a plan to maintain the existing standards and quality, keep all systems functional or make changes if necessary.
Morning huddles are the most important meetings in the organization. They usually occur in the morning before the start of the shift or day. During these gatherings, the team leader briefs the entire team on how the day is going to look like and what is expected of them. These together with regular meetings, defined job descriptions, task lists with well-defined responsibilities and member growth conferences go a long way to take your dental practice to the top.
Dental practices should encourage and train their team members. This helps them stretch, grow, or change, therefore creating a functional team that works in unison to achieve set goals. While personnel determines the team’s potential, vision determines its direction while work ethic is responsible for its preparedness.
A team’s success is determined by its leadership, so if you intend to take your practice to higher levels, start by being a good leader. You should have a clear vision and be able to delegate duties and hold your team members accountable. Besides, you should encourage creativity and leadership in your team. Technically speaking, as skilled as many dental professionals may be, they lack the leadership skills required to successfully maintain a business. Ensure you seek resources to keep you at the top of your game and continue learning from other leaders.
Establishing goals is one thing. Executing them is another. Perhaps failure to execute your set goals is what is preventing you from having the practice of your dreams. You can only execute goals when you are clear about them and the method of achieving them. Successful execution is definitely a win for any dental practice.
This is one of the most important tips that will help your dentistry business grow. When it comes to patients, there is never enough. Go out of your way and send them direct mail and newsletters. While at it, don’t neglect your old patients.
If you are in Mesa, AZ, feel free to visit AFTCO Dental. We are dental consultants committed to understanding and making the best of dentists’ business needs. Come to us for the best dental practice management tips.